The Improper Closure of the 2010 Winter Olympics

Last night was definitely a first for the Winter Olympics held in Vancouver,Canada. In regards to closure of the winter Olympic Games, usually there are a couple bands that sing,the Olympic torch is put out, and also there is usually some cheezy speech post-games speech. However the closing ceremonies started of the same as usual. The Canadian National Anthem was sung like Frank Sinatra would sing it and then after instead of a speech or acknowledgment of all of the successes and camaraderie between all of the countries, Jerry Seinfeld's new show, "The Marriage Ref" premiered at the Winter Olympic Games. But why this instead of a traditional Olympic closure? Truly this just seems bizzare and why would NBC even abruptly end the games is this type of fashion? Generally speaking the closing ceremonies were at 11:30 pm and probably nobody was watching them at all because who cares, this process happens every year. However was NBC thinking about the concequences about this action and would it retain some negative publicity? However I personally believe that this truly was an improper way to close out the 2010 Winter Olympic Games and also disrespectful to the tradition of the Olympics. At any type of closing ceremony, people should be paid respect and honored for their accomplishments so that everyone is aware of them (the athletes). There was no closing speech or even any acknowledgment of any of the athletes, no Bob Costas sign off, and even no end credits.

Is the way NBC closed out the Olympics improper and disrespectful to the tradition of the Olympic games and the participants. If so, why?